About

I’m a dad, a runner and a gamer. Oh, and I also do a job.

I’ve designed for the internet since 2000. I started in front-end development, and I’m still happiest when I’m making things.

Today I’m Head of Interaction and Product Design at TPXimpact. I lead a team of 24 designers working with UK government, health and charities, including HM Prison and Probation Service, NHS vaccines and Parliament Digital Service. The work I care about most is where design changes how an organisation works, as well as what it ships.

I still prototype in code, and now with AI too, because showing people the future beats describing it. I use AI as a multiplier for making, with a designer in the loop bringing the judgement, taste and care. I’m learning by building real things.

Before TPXimpact I spent four and a half years at the Home Office. I grew a design team from three to eighteen and helped deliver EU Settled Status and the Passenger Locator Form, which went from idea to live in two weeks during the pandemic. Earlier I designed on Universal Credit and Employment and Support Allowance at DWP. Before that I designed the first iOS banking apps for HSBC and first direct in the UK, and a mobile web experience for M&S Bank, when mobile was still new.

Now

• At work, I’ve grown the team substantially this year from 14 to 24. Making sure everyone is settled and understands how we work consistently to a high quality is top of mind. Project wise, I’m overseeing design across the work we’re doing at His Majesty’s Prison and Probation Service and Parliament Digital Service.
• At home, being Dad. Watching Celebrity Traitors and Euphoria. Playing Red Dead Redemption 2, very slowly. Running occasionally.
• Making, an F1 fantasy predictor and a running plan that changes as I train, mostly with Claude. And this website, in the open.

Get in touch

I care about teams where design is valued and people are proud to talk about their work. If you lead designers and you’re working out where AI fits, I’d be glad to compare notes.