1. 302.1 If nothing ever changed, there’d be no butterflies
  2. 302.2 Egoless design: Reviewing the right way
  3. 302.3 White rabbit
  4. 302.4 Be safe; be human Principles for sane working in insane times. CEOs, directors, leaders, managers, etc, need to put the self-created work-machine to one side and remember that everyone they work with is a human being.
  5. 302.5 Competence is the enemy of brilliance The reward for being good at something is usually more of it. Do that for long enough, and there's no room left for brilliance.
  6. 302.6 Giving it a go Waiting until you’re certain is how teams stand still. One of our newest designers reminded me that design moves work forward by giving it a go.
  7. 302.7 Designer in the loop The role of the designer in an AI era when convincing work can be generated in seconds.